Hello! My name is Jillian Furchak and I am Marketing & Communications Professional with six+ years of experience in private clubs.

I began my career as the Communications & Membership Director at the University Club of Boston, where I built the foundation of everything I know today. After five years, I transitioned to North Shore Country Club in Glenview, IL, taking on the same role and expanding my club experience to include golf club culture and operations. However, my passion for the city club environment ultimately brought me back, and I’m now serving as the Director of Marketing & Member Engagement at the Milwaukee Athletic Club.

During my time with the UClub, I refined our brand story and vision, boosting engagement through a new website launch, modernized print design, increased Instagram presence, and more. As Membership Director, I streamlined and repackaged our admissions process for both candidates and sponsors, resulting in improved communication and overall satisfaction. I also developed an orientation program for new members to ensure they felt welcomed by our team and were educated on utilizing their club.

From 2021-2023, the UClub underwent a $30 million renovation. In addition to leading the strategic communication for the project, I had the opportunity to spearhead new marketing efforts. Working with our management team and Board of Governors, I organized Prospective Member Receptions to share the future of the Club, achieving an average conversion rate of 60%. I designed and distributed all new collateral to promote the future of the UClub.

In my year with North Shore, I have worked towards simplifying our admissions process, enabling member sponsors to seamlessly welcome their candidates to the Club. I am currently collaborating with our Board to build a new member orientation program and help our newest members engage with the Club, especially those joining to our waitlist for full membership.

Since I started in the club industry, I have aimed to be as hands-on as possible with both our management team and staff, as well as our membership. The most important part of any private club is the community it builds and fosters, and I love being an integral part of our Club culture and operations.

Looking to get in touch? I can be reached via email at jillianfurchak@gmail.com. I’m always eager to discuss more about my role in providing positive experiences for our members, while working with a rockstar team.